Nike Collective Bargaining Case Study
In most countries freedom of association and collective bargaining are legally recognized, with China and Vietnam being the notorious exceptions. Workers are often not allowed to form trade unions, because the right to organize or collective bargaining is not recognized. Nevertheless, there are very few countries where trade unions are active in garment companies.
Discrimination is very common but often difficult to handle. In most cases women have very few opportunities for promotion to better paid positions and also pregnancy will lead in many cases to discharge. In China young women and migrant workers are often subject of discrimination.
5. CSR and the Apparel …show more content…
Several universities, unified by the Worker Rights Consortium, organized a national hunger strike in protest of their school using Nike products for athletics. Feminist groups also mobilized boycotts of Nike products after learning of the unfair conditions for the primarily female workers. In the early 1990s when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called ‘Just Don’t Do It’ with the goal being to inform women of the poor conditions of the factories where women created Nike …show more content…
The fact was that "shoes and clothing were only the secondary products of the fashion industry. What Nike primarily sold was image. For Nike to have its image associated with sweatshops in Asia was more than an embarrassment; the revelations threatened sales and Nike could not afford to continue to see its name dragged through the mud. The company was being portrayed in the media as a company who was willing to exploit workers and deprive them of the basic wage needed to sustain themselves in an effort to maximise