Nike Case Study

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Register to read the introduction… What have been the key success factors for Nike? ANS: The key factors for success of Nike are as follows: a) Able to create strong brand preferences among the customers b) Quality products and strong marketing concepts c) Commitment to design innovative footwear for athletes d) Use of Professional and leading athletes in their advertising campaign e) Nike’s attitude of self-empowerment through sports.

2. Where is Nike vulnerable? What should it watch out for? ANS: Nike is dependent heavily on share of footwear market. This might lead Nike to be vulnerable, if its market share erodes due to some reasons, which may not be likely. As Nike uses leading and professional sports personality for their advertising campaign, it may lead to risk of killing the brand when the hype around this personality dies down.

3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing? ANS: Some of the suggested recommendations to senior marketing executives going forward with its marketing are as
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2. Where is Krispy Kreme vulnerable? What should it watch out for?
ANS: As Krispy Kreme is an popular brand in USA, but does not give Franchisee rights to anyone, and hence they could not count on bigger profits yearly, make it vulnerable.

3. What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing? ANS: Krispy Kreme is now expanding and selling Donuts through convenience stores, the marketing department should ensure that they promote and emphasis on “freshness” to their customer which is the success factor of Krispy Kreme as they may believe that since it is expanding and selling through convenience stores, the taste and freshness of Donuts might be lost and hence marketing executives should ensure to work hard to hold that trust in customers mind strongly. B) The marketing executives also should ensure that due to its franchisee models, proper quality is maintained and customers are aware of the

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