Nike Case Study Essay

904 Words Jul 20th, 2013 4 Pages
Transnational Corporation Case Study: Nike
What is it?
NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Nike Employees
Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intended role of each network is to foster professional development, enhance work performance, identify mentors, assist in recruiting diverse professionals, develop increased community interaction, and encourage improved teamwork and
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Organisational structure – when the company grows and expands overseas, this often means that a lot of the original structure and control can be lost.
Working on a global level- the advertisements for Nike didn’t first work in all cultures as they had different meanings to different people, this then led to Nike changing the advertisements to fit in with the local culture to appeal to a global market.

The Nike Foundation (a social benefit for the host country e.g. Brazil)
Absolutely everything Nike does supports the Girl Effect: the unique potential of 250 million adolescent girls to end poverty for themselves and the world. Nike believes in the power of unleashing human potential – on the field, on the court, and in life. At the Nike Foundation, they take the power of potential to a new playing field to combat one of the most pressing issues of their time: global poverty.
When the Nike Foundation started in 2004, it sought the best investment with the highest returns. They traced the symptoms of poverty back to their roots, and it led them to an unexpected solution and a catalyst for change: adolescent girls. There are 250 million adolescent

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