Nike Case Study Essay
Technology is changing how companies recruit and select in ways that couldn’t have been anticipated a few years ago. While automated hiring technologies are still in their infacy, recruiters envision a world in which they can reduce the hiring cycle time be 90%, anticipated what skills will be in demand before they can be articulated and call up infoemation about a potential hire on their computer screens. Interactive voice respons technology (IVR), which has been in use for a long time, is being used along with other database technologies to computer information about potential employees giving the company more flexibility and speeding hiring decision..
Nike is one example of a company using …show more content…
While the applicants completed an applications form online, the interviewer used the printout to prepare for the applicant’s human interview. Some applicants would be given only a short interview; other, more likely candidates would be interviewed at greater length. The computer not only helped interviewers screen for people who lost their temper in work situations or who demonstrated other undesirable behaviors, but it also helped the interviewers determine what to ask to reconcile inconsistencies in the computer interview or to probe applicant strengths in desired areas. Because Nike uses behavioral based interviewing, applicants must document their areas of strength with examples from their work. Some applicants were offered jobs on the spot. Others were called back for second interviews.
Rogers says using computer assistant interviewing has helped Nike staff up fast as well as reduce turnover in the retail division. The company saved $2.4 Million during a three year period by reducing turnover from 87 to 51 percent, although other processes for coaching and leading within the stores have also played a part. Others areas of the company see the technology as promising, and Nike is exploring developing electronic profiles for manufacturing positions. 1. What do you think are the prime advantages and disadvantages of