Nike Case Analysis

2749 Words 11 Pages
Nike is one of the famous franchises in the world that sells sportswear for all ages. But is mostly famous for their athlete shoes and apparel and Nike is also one of the major manufacturers of sport equipment as well. The slogan for Nike is “Just Do It”. Nike was founded in January 1962 in Oregon, United States by Philip Knight and Bill Bowerman. Nike has somewhere around 700 or more retail outlets spread all over the world, and has approximately 45 offices only outside the United States. And it employs 30,000 people all over the world. Nike had a revenue excess of $16 billion in 2007. Nike’s factories are mostly located in Asian countries like Pakistan, India, Malaysia, China, Indonesia, Philippines, Taiwan, Vietnam and Thailand. In 1980 the company had a 50% market share only in the United States shoe market and then the company decided to go public and it did by the end of that 1980’s December. Through the 80’s Nike decided to expand its product line so that the line would include many other sports like tennis, golf, baseball, cricket, badminton etc. all over the world. …show more content…
What the shareholders and the investors want from the company is that the company achieves its profits, the employees of the expect work satisfaction, pay along with good supervision and the customers are concerned with quality, safety and availability of services when they require it. And when any primary stakeholder group is not satisfied the organization progress becomes questionable. From these the active stakeholders would be the employees, investors and the shareholders, whereas the passive stakeholders would be the customers and the customers want to get high dividends for their investment. (Stockdale & Crosby, …show more content…
There are great deals of companies that get into trouble with the simplified view that choices are governed either by law or free choice. As principles of ethics and social responsibility are more widely recognized, the companies can use codes of ethics and their corporate cultures to govern behavior, thereby eliminating the need for additional laws and avoiding the problems of unfretted choice. There are different kinds of guiding principles that can prevent Nike type scandals, and this is what the company did, they are as follows:-

Employment Practices
The management of Nike took a look at its employment practices; they made sure that the company is following the policies on recruitment, training, health, safety and welfare. The management of the company should also oversee that the environmental practices. To make sure that the company follows procedures that are responsible in terms of waste disposal and avoidance and energy inputs etc. (Malachowski, 2001)

Related Documents