Analysis Of Nike's Just Do It Campaign

Great Essays
Nike, the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world, has attempted to keep itself on the cutting edge of technology. Nike has been launching new innovative advertisements from time to time. The “Just Do It” campaign by Nike is a brilliant example of a branding campaign that tapped into the values and purpose of Nike’s brand values and brand purpose.
The purpose of a campaign is to deliver a prospective consumer to the point of sale. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. If a brand is to become iconic, to become a world-class
…show more content…
They have certain uplifting and inspiring qualities that can also energize the internal culture of a company. Such a deep brand purpose can be described as the intersection of three circles of influence. The first one recounts to understanding an underlying social tension that needs resolving. The second circle relates to a core brand truth that expresses reasons for a brand’s very existence. And the last one connects a specific unmet consumer need in a way that the brand can legitimately address. The Nike brand was only speaking to a narrow range of male athletes in competitive sports arenas. Nike needed to widen the access point in its brand communication model to become relevant to wider circles of people. That what led to the creation of “Just Do It” which allow to emanate a level of soulfulness in communications that people crave and unlock hidden energy and vitality on the brand …show more content…
And that goes to its faith. The spirit of ambitious and patience just represents the strength to face all problems and solve them. Nike’s marketing strategy is the best because it made people think they are the best. “Just Do It” is a logo but also a life style that helped and encouraged people to believe in themselves and insist on their faith. This campaign touches all the variety of people because it’s such a positive inclusive message. It says each one of us doesn’t need to be technically amazing, as long as we try and do our own personal best. The message inspires everyone. Action is better than no action, that what pushed people to take risks and try something new. That what’s Nike tried and succeeded to address to its audience and that its products are there to back them up and help them accomplish their personal

Related Documents

  • Improved Essays

    These big-name stars make us trust the advertisement. They come together with the central focus of working together to make the world a better place. To us they are credible and obviously endorse the Nike brand. Using common people in this commercial also makes us feel a connection with them. Famous people are not the only ones wearing Nike running shoes, it is also common people like you and me.…

    • 982 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They should be updated to fit the norms of society as the progress. Home Depot’s statement, however, does fit the current market environment with its nod towards having “respect for all people” in our diversity driven society. Nike’s mission statement fits the current market environment because it is a global product that states they are serving athletes of the world. Is the mission statement based on the company’s core competencies? According to My Strategic Plan, organizations should base their mission on their distinctive competencies which are a resource that the company performs well compared to its competitors (n.d.).…

    • 1345 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Nike Market Share

    • 1921 Words
    • 8 Pages

    YES has a strong brand positioning. YES continues to grow its network through their marketing activities. Sustainable Competitive Advantage Assessment for promotion: To maintain its brand positioning Nike is highly investing on its marketing activities which evident on the current market, there promotion is a sustainable competitive advantage. Adidas Valuable Rare Imperfectly Imitable Organized to Capture Value Result Product (Shoes, Clothing & Gear accessories) YES Leaders on innovating products focused on sports: soccer, rugby, athletics and basketball. YES Have rare new technology on creating sport items that adds value.…

    • 1921 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    63, Iacobucci), positioning statement is a memorandum of company information needed as a way to fix problems and create new ways to improve segments. Segmentation, targeting, and positioning are very important in the success of marketing management. These aspects, help find your specific segment and target that will be profitable to the company. Positioning will further enhance the company by knowing their strengths and weaknesses, knowing how to improve the company to satisfy their segment, and knowing their competitive advantage to contend with…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The flexibility and complete ownership of the work they do aspire them to do more, deliver more. With freedom comes great responsibly and our employees are totally aware of that. Experienced employees mostly are not micro managed and rather given freedom to build and solidify the product and features. The end goal is to make our customers succeed by improving our quality and product offerings. I am sure the teams and individuals at SuccessFactors would continue to own and drive the disruptive and innovative ideas.…

    • 742 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    It is possible to be a citizen and a consumer because people may need that certain product for what they are looking for and it could be a brand they will help them better than the others. That is a major reason why Nike has been so successful. Many athletes and consumers can tell the differences compared to other companies. It 's a fun and inspiring ad…

    • 1107 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Targeting Strategy Nike adopts many strategies, aimed at their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic teams, college sports teams and celebrity athletes. This marketing strategy of Nike is particularly successful, due to its ability to reach many athletes. Once a sports team manager lays down a particular kind of track shoes manufactured by Nike,…

    • 1522 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Description of Nike Running Nike Running is an international company which sells running equipment like running shoes, shirt, jacket, short and pants. Values Nike’s mission is “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” Nike knows that bringing inspiration to athlete is not only did great on their products, but also need to bring a brand image to the athlete and let them realize how cool can being a athlete. As a result, Nike makes “Just do it” as their slogan since…

    • 765 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Pest Analysis Essay

    • 1115 Words
    • 5 Pages

    As a pioneer Nike, Inc. is regarded to introduce various products which become the famous in the whole world. It has always adapted the latest technology in the manufacturing their products. This new technological innovation not only helped them to set ahead from their competitors but also refined and augmented the production process (About.nike.com, 2016). Marketing is very important factor for growth of any multinational brand. With the help of global marketing rise in sales and impact is seen clearly, Nike, Inc. has also altered their marketing strategies to reach their customers and prospective consumers.…

    • 1115 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The symbol is looked upon as being more than a brand for marketing but as a vital lesson for competitive strategy. Nike owns 47 percent of the athletic shoe market in the United States. Nike has done more than reinvent the shoes, they have revolutionized the way other organization approach the athletic market. The article even states the employees and customer so love the swoosh symbol that they have tattooed it on their bodies. (Harari,1998) Nikes mission statement has developed gradually over time and fully represents the company’s business situation.…

    • 979 Words
    • 4 Pages
    Great Essays