Nike : Brand Of Brand Loyalty Essay

936 Words Aug 3rd, 2016 4 Pages
We are all faced with several, if not hundreds of different brands, with the end-products meeting more or less the same needs. In many situations, we find ourselves juggling with diverse brands in search of a better product or one which we simply like more than another. However, in other cases when we need a specific product, only one brand comes to our mind and we are quite reluctant to change it for a different one. This can happen out of sheer habit or purely because of brand loyalty. In this assignment, we shall consider two brand I personally grew up using and the reasons why I am still using one of them and why I have moved away from the other one.

Whenever it comes to shoes, sportswear or any other sport apparel, the first brand that comes to most people’s mind is Nike. During my school years, Nike was the only brand of shoes I wore. Even today when having to buy a new pair of shoes, Nike is the only brand I am willing to consider. Despite the years that went and the growing number of rivals such as Adidas, Puma and All Stars amongst others that made themselves a place in the sports apparel market; my preference for Nike has not been affected. Its active engagement in marketing and advertising during the past decade has kept me loyal to its products. Moreover, the celebrity endorsement attached to that brand, whether it be athletes or actors, made it a popular trend for others to follow. When I was younger, my parents used to buy me Nike shoes because…

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