Traffic, Conversion, and Revenue
Retail sales reached $3.22 trillion in 2015 up 9.7% from 2014 and e-commerce represented 10.6% share of retail sales (E-Commerce, 2016). The Top 500 Web Merchants represented $286.2 billion an 84% share of the total e-commerce sales in 2015. Amazon ranked no. 1 growing 16.3% outpacing e-commerce overall up 15%. A website success is measured by how well it generates traffic, drive conversions and generates revenue. This document will examine several websites and how well they measure in traffic, conversions and revenue.
E-commerce
Amazon.com ranks no 4 in the U.S. for traffic and no 8 globally (Website Traffic, 2016). Research shows that Amazon converts consumers at a rate of 22% higher than the average …show more content…
Nike own over 1,000 retail stores worldwide and an e-commerce website. The company operates in six geographic segments and manufactures its branded footwear and appear outside of the U.S. Nike ranks 161 in U.S. traffic ranking. Nearly 17% of Nike traffic comes from search engines. The US represents 48.1% of Nike’s traffic while Japan is 6.7% and China is 5.7% of web traffic. There are 30.244 links to the nike.com website. Nike continues to grow over the past five year-to-date sales revenue is $32.46 billion (Nike Inc, 2016). Nike is in the top 50 of the top 500 internet retailers. Nike’s online sales increased 50% in Fiscal 2016 representing 4.7% of total sales or $1.51 billion (Zorban Dir., 2016).
Conclusion. A website success is measured by how well it generates traffic, drive conversions and generates revenue. Amazon’s the largest e-commerce biggest had the highest conversion rate and extremely high revenue. Retailers like Wal-Mart and Target had great traffic but didn’t convert consumers as well as Amazon and were big competitors of Amazon. Although traffic is important, if the Macy’s, Wal-Mart and Apple could increase their conversion rate alone would add significant volume for these
Retail sales reached $3.22 trillion in 2015 up 9.7% from 2014 and e-commerce represented 10.6% share of retail sales (E-Commerce, 2016). The Top 500 Web Merchants represented $286.2 billion an 84% share of the total e-commerce sales in 2015. Amazon ranked no. 1 growing 16.3% outpacing e-commerce overall up 15%. A website success is measured by how well it generates traffic, drive conversions and generates revenue. This document will examine several websites and how well they measure in traffic, conversions and revenue.
E-commerce
Amazon.com ranks no 4 in the U.S. for traffic and no 8 globally (Website Traffic, 2016). Research shows that Amazon converts consumers at a rate of 22% higher than the average …show more content…
Nike own over 1,000 retail stores worldwide and an e-commerce website. The company operates in six geographic segments and manufactures its branded footwear and appear outside of the U.S. Nike ranks 161 in U.S. traffic ranking. Nearly 17% of Nike traffic comes from search engines. The US represents 48.1% of Nike’s traffic while Japan is 6.7% and China is 5.7% of web traffic. There are 30.244 links to the nike.com website. Nike continues to grow over the past five year-to-date sales revenue is $32.46 billion (Nike Inc, 2016). Nike is in the top 50 of the top 500 internet retailers. Nike’s online sales increased 50% in Fiscal 2016 representing 4.7% of total sales or $1.51 billion (Zorban Dir., 2016).
Conclusion. A website success is measured by how well it generates traffic, drive conversions and generates revenue. Amazon’s the largest e-commerce biggest had the highest conversion rate and extremely high revenue. Retailers like Wal-Mart and Target had great traffic but didn’t convert consumers as well as Amazon and were big competitors of Amazon. Although traffic is important, if the Macy’s, Wal-Mart and Apple could increase their conversion rate alone would add significant volume for these