The Values Of Nike's Operations Management

These ten areas of Nike’s operations management show us what Nike values the most and how they stay successful. They also help show management what areas of the business are slacking and ways of fixing them. This what great management does. They are more focused on the company, investors, and customers rather than what kind of bonus they are going to get in that year. With the constant reminder of Nike’s values and heritage, I believe their managers are able to keep the focus on the customers. Those ten areas give investors an insight as to what Nike values and how they conduct business. These ten areas also teach us five main goals for management to focus on. Number on is to “constantly evaluate how to best achieve your goals.” (Brand I.D.) …show more content…
This can take weeks or months with all of the predictions to be made. Many times these decisions are anticipated so Nike can implement the changes when the time is right. The next takeaway is the culture of the company. Many different nationalities, backgrounds, and views are coming together to work as one. Nike embraces this and uses it to an advantage. Many companies struggle with how to make employees change and fit the new strategy. Nike has a different view on this. They want to “reverse the norm and make change comfortable” to the employees. (Brand I.D.) They do an excellent job of this by including the employees in the change. They try to include any contribution from an employee to make them feel included rather than the changes being made without the lower level employee’s opinions or views. This can strengthen the company because the workforce cooperates as one rather than everyone separate. This will then help with the next takeaway of the need for constant innovation and improvement. There are always places companies need to work to improve. The constant drive to make changes and become a better company for athletes will benefit the company more than anything else. Improvements and innovations …show more content…
Complacency can cause employees to be too comfortable with where they are decrease their drive to become better personally. Without the drive to be better each and every day, life can be boring. Eliminating complacency creates “continual positive change, management and employees alike become more innovative.” (Brand I.D.) I have been in an environment where the desire to be better was not enforced and work was miserable. There is no feeling of importance or value. When employees find that job where the feel respected and valued, their performance will significantly increase and the work environment seems much more positive. Which leads into the last takeaway from Nike’s management strategies. Successful management must invest in the greatest resource available, people. “Nike typically hires their executive management team from within the company.” (Brand I.D.) This is beneficial since there is much time and investment in these employees after all the training, storytelling, and work. It is much easier to promote them to an executive position when they know the ins and outs of Nike rather than hiring someone from