Nigerian Bank Case Study

9107 Words 37 Pages
1. Introduction
The study of the internationalisation process of emerging market multinationals (EMNCs) has gained prominence in the last two decades, this is as a result of the economic growth and transformation witnessed among the emerging markets (EM) in the period. The internationalisation phenomena have resulted in a surge of interest from international business (IB) scholars (Athreye & Kapur, 2009; Hoskisson, Eden, Lau, & Wright, 2000; Hoskisson, Wright, Filatotchev, & Peng, 2013; Jormanainen & Koveshnikov, 2012). A critical observation of extant literature shows, however, that EMNCs from Asia and Latin America has dominated the study of EMNCs internationalisation for many years (Child & Rodrigues, 2005; Cyrino, Barcellos, & Tanure,
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In fact, only few studies have research on the internationalisation phenomenon of Nigerian firms. Amungo in Adeleye, White, and Boso (2016, pp. 69-91), “examining the factors influencing the international expansion of Nigerian banks” finds that Nigerian banks internationalisation is influenced by home country regulations and the domestic competitive pressure, managerial intentionality and risk diversification. Similarly, Boojihawon and Acholonu (2013) on the study of “the internationalisation of African banks” shows that the consolidation and recapitalization program in the banking sector in 2004 motives Nigerian banks to embark on foreign expansion. A proof however, that SSA firms’ particularly Nigerian firms’ deserve a focus on the international business research, because of the region’s diversity in terms of resources, political systems, cultural diversity and economic structures (Initiative for Global Development and Dalberg Global Development, …show more content…
However, LinkedIn, Osiris data base and the companies’ websites were used to identify suitable individuals in a strategic position within the case firms. An interview request letters for research participation was then sent to the organisation’s Corporate Headquarters officially. The firms’ corporate headquarters had thereby appointed appropriate persons or a group of persons in strategic positions for the interviews. In some cases, the suitable persons were contacted through LinkedIn, email, phone calls and personal visit to their offices and subsequently face to face interview. While in other cases, LinkedIn was used for initial contact followed by email communication and then face to face interview. The interviews had taken place in London (UK) and Lagos, Nigeria, between September, 2015 and April

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