Nickolay Lamm designed the Lammily dolls in an effort to change the idea of a "perfect" female's body image. Nickolay Lamm believes the Lammily dolls provide more of a "realistic" image of the average girl than Barbie dolls do. Traditional Barbie dolls that most of us are familiar with reflect the image of a tall, slim, and flawless female. Mr. Lamm conducted extensive research on the average body size of young women today. The Lammily doll is designed to reflect the image of the average 19 year old woman, based off the findings of Lamm's research. It turns out today's average 19 year old female's body shape and size does not match the image demonstrated by the traditional Barbie dolls. Lamm wants to send a message to young girls that
