An adroitly crafted piece of visual rhetoric, How to Engage a Google Brain appears as an argument that Google is literally hardwired-wired into the innermost neurons of the brain (Weinsg). Living in the United States in 2016, one grows up as a digital native; technology is introduced at a very young age as American society has become dependent upon its existence. If one fails to locate an answer to one’s question, one is commonly advised to “Google it!” or “Look it up on the Internet.” Do you have Google on the brain? That is exactly what Nicholas Carr would have you believe. In Nicholas Carr’s article, “Is Google Making Us Stupid? What the Internet is Doing to Our Brains” his awareness of his audience, understanding of the topic, and
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This time, Carr explains that Google founders Sergey Brin and Larry Page intend to turn Google “into an artificial intelligence, a HAL-like machine that might be connected directly to our brains” and then Carr uses this reference to highlight the additional peril that Google might cause to not only the human brain, but also to society as a functioning mechanism (514). This reference serves two purposes. It takes the reader back to the beginning of the article and reminds the reader of the damage that Carr argues Google and the Internet have already inflicted upon the human brain. In addition, it forces the reader to look forward to the future and consider the ramifications that artificial intelligence would have on society and in effect, how artificial intelligence would morph all of posterity. Finally, the last paragraph of Carr’s article circles back to the original allusion to Kubrick’s film. By using the repetition of the supercomputers desperate pleas, Carr strikes a resounding cord with the reader. As HAL is being stripped apart, he cries out ‘”I can feel it. I can feel it. I’m afraid” (515). The raw emotion of fear appeals to the reader’s sense of pity as fear is one of the most universal human emotions. Preying on his reader’s emotions, Carr quickly ends his …show more content…
In Nicholas Carr’s article, “Is Google Making Us Stupid? What the Internet is Doing to Our Brains” his awareness of his audience, understanding of the topic, and use of rhetorical strategies aid his argument that society’s accessibility to Google and other Internet databases has led to widespread cognitive decline. However, his article is not wholly effective. Carr’s hyperawareness of his audience actually seems to hinder his argument. If Carr had researched broadened his audience and researched his topic more thoroughly, perhaps his article would have appealed to a larger
This time, Carr explains that Google founders Sergey Brin and Larry Page intend to turn Google “into an artificial intelligence, a HAL-like machine that might be connected directly to our brains” and then Carr uses this reference to highlight the additional peril that Google might cause to not only the human brain, but also to society as a functioning mechanism (514). This reference serves two purposes. It takes the reader back to the beginning of the article and reminds the reader of the damage that Carr argues Google and the Internet have already inflicted upon the human brain. In addition, it forces the reader to look forward to the future and consider the ramifications that artificial intelligence would have on society and in effect, how artificial intelligence would morph all of posterity. Finally, the last paragraph of Carr’s article circles back to the original allusion to Kubrick’s film. By using the repetition of the supercomputers desperate pleas, Carr strikes a resounding cord with the reader. As HAL is being stripped apart, he cries out ‘”I can feel it. I can feel it. I’m afraid” (515). The raw emotion of fear appeals to the reader’s sense of pity as fear is one of the most universal human emotions. Preying on his reader’s emotions, Carr quickly ends his …show more content…
In Nicholas Carr’s article, “Is Google Making Us Stupid? What the Internet is Doing to Our Brains” his awareness of his audience, understanding of the topic, and use of rhetorical strategies aid his argument that society’s accessibility to Google and other Internet databases has led to widespread cognitive decline. However, his article is not wholly effective. Carr’s hyperawareness of his audience actually seems to hinder his argument. If Carr had researched broadened his audience and researched his topic more thoroughly, perhaps his article would have appealed to a larger