Marketing Mix Recommendations (Derrick)
Product or Service:
The New York Giants have done a great job of Branding their product. They are one of the oldest and most successful franchises in the NFL come in third in Team Marketing Report's research. The value of the team has grow from just over 500 million in 2002 to 3.1 billion in 2016.there has been a study decline in attends since 2012. The New York Giants rank fourth in attendance in the NFL. The new MetLife Stadium opened in 2010 as a joint project between the Giants and the New York Jets. and can host more than 82,500 fans. The $1.6 billion stadium actually is located in New Jersey. The MetLife Stadium deal is one of the most lucrative in the NFL. The Giants have the highest-priced ticket …show more content…
This deal will generate over 400 million dollars. They are also selling licenses to just about every seat in the stadium. If they sell all of them it will generate about 367 million. The Giants have signed Giants have signed French wide receiver Anthony Dable’. Dable’, who is listed at 6’5″ and 215 pounds, last played for the Braunschweig New Yorker Lions, who, like the Giants, don’t actually play in New York.They play in Germany, where they’ve won the league in each of the last three seasons and they also won the Eurobowl last season after losing in the title game in 2014. Dable’ had 145 catches and 32 touchdowns for the Lions. With the talent midea team, lucrative sponsopereship with euopen compamies lik SAP and licincing reveaue being generated mixed with the aqusituion of eourpen player, it is the perfect recipe to promote the team in the eourpen market. My recommendation is that the team pursue more europen sponser to add in the expantion of the euopen market. These objective can be effctivly evaluated by the same methods used here In the U.S. the Giants must convince europen companies that sponseing or even licing the team will increase awerness and the bottom
Product or Service:
The New York Giants have done a great job of Branding their product. They are one of the oldest and most successful franchises in the NFL come in third in Team Marketing Report's research. The value of the team has grow from just over 500 million in 2002 to 3.1 billion in 2016.there has been a study decline in attends since 2012. The New York Giants rank fourth in attendance in the NFL. The new MetLife Stadium opened in 2010 as a joint project between the Giants and the New York Jets. and can host more than 82,500 fans. The $1.6 billion stadium actually is located in New Jersey. The MetLife Stadium deal is one of the most lucrative in the NFL. The Giants have the highest-priced ticket …show more content…
This deal will generate over 400 million dollars. They are also selling licenses to just about every seat in the stadium. If they sell all of them it will generate about 367 million. The Giants have signed Giants have signed French wide receiver Anthony Dable’. Dable’, who is listed at 6’5″ and 215 pounds, last played for the Braunschweig New Yorker Lions, who, like the Giants, don’t actually play in New York.They play in Germany, where they’ve won the league in each of the last three seasons and they also won the Eurobowl last season after losing in the title game in 2014. Dable’ had 145 catches and 32 touchdowns for the Lions. With the talent midea team, lucrative sponsopereship with euopen compamies lik SAP and licincing reveaue being generated mixed with the aqusituion of eourpen player, it is the perfect recipe to promote the team in the eourpen market. My recommendation is that the team pursue more europen sponser to add in the expantion of the euopen market. These objective can be effctivly evaluated by the same methods used here In the U.S. the Giants must convince europen companies that sponseing or even licing the team will increase awerness and the bottom