Next Case Study Summary

Decent Essays
Analysis shows that in order to gain a strong position NEXT need to improve its promotion strategies to help on developing product ranges, maintain sales performance and success. They should create more awareness to increase the number of online shoppings with the
NEXT should improve their gross and net profit margin by reducing the costs and efficient Inventory management. NEXT should invest in other companies to get the interest of shareholders. They need to maintain its financial strength and also try to increase its market share value in the foreign markets so that it will not be easily take over by competitiors.
Due to high competition during and after economic recession, Next need to try as much as possible to provide customers with the best price, service, quality and more stylish, interesting, mainstream products at right time. NEXT should develop its brand by putting more money and human resources to compete with other brands.
…show more content…
To improve its standard, Next could update shelves, and improve customer services especially after sales services and try all to improve customer satisfaction.
As said in analysis , the competition is increasing rapidly, which means sales may be reduced in the next 10 years because of the changing demand of target customers. Next should set new target groups to get the opportunities to increase sales.
NEXT should motivate their employees by increasing their salary, bonus ,change management styles and provide trainings improve their skills and work efficiency.
Next should maintain its strategies to provide customer with the best quality and valued products to customers and improve the other strategies said in the analysis to gain strong brand position and therefore sales can be

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