Next Allure Advertising

Everyday people see hundreds of advertisements from the moment they wake up, go into town and come home. Advertisements are in our magazines, on our televisions, and in the streets and the purpose that they bring is to persuade us to purchase a product and to believe a certain idea. What the advertiser wants to tell to us depends on whom the targeted audience is and the product or lifestyle choice they want to persuade us about. Another purpose of advertising, is for the messages in these ads to reflect the way society views itself. From the advertisements, It pressures onto regular folk to conform to a certain figure, manner, and ideal. Some of these ideals are unachievable, figures unmaintainable, and manners impractical. I will look at how …show more content…
According to megamediamarketing.com, Allure reaches an audience of nearly 4.3 million in all forms of publication. The magazine has a large portion of readers that are female with an average age of 27.6 years old with an average income of $57,283.00. Concerning content, Allure has short articles on beauty trends and numerous pages devoted to style tips. The types of advertisements that are in the magazine include skin care products, hair products, clothing, perfumes, and accessories. The types of ads that are featured cater to young women that prioritize beauty and fashion. The product that I chose from Allure was a daily youth restoring serum from Elizabeth Arden. I will compare and contrast this ad with the product from Marie …show more content…
The product is presented as a skin revitalizer called Revitalift by L’Oréal; the purpose of this product is to make one’s skin firmer and reduce the appearance of wrinkles. The targeted audience for the product is aging women who are unsatisfied with the way that their face appears. In terms of presentation, the product is in a semi- translucent spray bottle that is the color red and is against a white backdrop that explains the product and is part of a presentation of a female artist and the products that she uses to look her best. Her name is Mary Ritzel and she worked for the fashion industry for 14 years and left to works as an artisan. By featuring a fashionable woman who works for such a good period of time gives the product credibility because even though she may not be a household name, she may represent the ideal consumer for the product because of her suspected age, mid 30s, and her desire to always look her best, which is an ideal that many women hold. The appeal that the advertisement is trying to make is through logic and reasoning. It does have a bold hook that says, “More Power to You”, in all capitalized bold red letters. This appeals to the audience of aging women because it gives the impression that the ability to look younger from using this product will empower these to take control of the aging process. The ads is direct in that the product gives