Newell Rubbermaids Case

Decent Essays
Newell Rubbermaid’s brand of Parker pen is a well-known pen in the market. With sales declining in the U.S., looking at other optimum markets where there is consumer demand. The product was adapted and customized for the Chinese market where there was already a demand, but limited producers for a high luxury pen. They have worked according to the demand of the consumer in the entire market and not just a particular

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