New Zealand Dairying Case Study

1236 Words 5 Pages
New Zealand has a huge role with large expectations within the dairying market worldwide. This small country is the world’s largest dairy exporter resulting with about $3.6 billion each year that is contributed into the economy from dairying alone. This directly accounts for 2.8 % of New Zealand’s GDP which is 10 times larger that the wine sectors. Dairy products form 26% of New Zealand’s total goods export that benefits the economy hugely. These include whole milk powder, skim milk powder, butter, anhydrous milk fat, cheese, whey, casein and lactose. In 2009, there was $10.4 billion worth of dairy products exported throughout the world. This is why dairying is such a significant aspect for New Zealand’s economy and why their opinions on nitrate …show more content…
Fonterra operates more than 30 manufacturing sites throughout NZ, processing about 16 billion litres of local farmers’ milk each year. They export about 95% of their local production to more than 100 countries and, at the most demanding stages, close the door on a container of dairy exports out of New Zealand every three minutes, which, in 2011, contributed more than $10 billion into the economy. Although this company has started to enforce rules upon farms regarding the need to prevent water pollution, there are still a significant number of farms that haven’t yet made an effort to put these rules into action, which therefore, continues to affect the water pollution levels, impacting many aspects including tourism. It is understandable that Fonterra won’t make any drastic changes on dairy farms just so that rivers are protected as their main priority is producing and selling milk for the world markets. However, with the large amount of profits they make, it would seem reasonable to hire people who can help farmers to go about the issue without using up their time during the busy …show more content…
With our rivers turning a murky brown and green colour, less tourists will be enticed to view New Zealand’s pure landscapes which will cause a rapid reduction in the success of the tourism sector. Not only are our sceneries a huge part in the tourism industry, but also a part of the Maori history and special to the majority of New Zealand citizens. This catastrophe would cause a huge upset within society as citizens watch their treasured areas to become degraded. New Zealand society could be split and if people become for passionate about saving New Zealand’s clean, green image, then there’s nothing stopping anyone from creating heated protests. Fonterra has enough money and sustainable intentions to start hiring people to carry out the environmental actions if many farmers continue to have no enthusiasm for saving their waters and environment. If nothing is changed, New Zealand’s rivers, lakes and general scenery will look much different by 2050 and it will all come down to human’s reckless decisions and supposed dominance over everything. Then where will our reputation lead

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