New York Essay

963 Words Nov 12th, 2012 4 Pages
Strategic Plan, Part III: Balanced Scorecard
Gloria Scott
BUS/475
October 3, 2012
Dr. Paul Sam

Strategic Plan, Part III: Balanced Scorecard
Introduction
New York & Company the largest retailer in women’s apparel is branding their image to target consumer’s that seek quality merchandise at an affordable price. New York & Company has intense competition and will strategize to keep consumers satisfied and increase sales for stakeholders. New York & Company will use competitive strategy to please customers, use offensive and defensive moves to counter competition, respond to market conditions and strengthen their market position. . ("New York & Company", 2008). DATAMONITOR: New York & Company, Inc. (2011)
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. ("New York & Company", 2008). DATAMONITOR: New York & Company, Inc. (2011)
Customer Perspective New York & Company acknowledges the importance of quality products and service to stay in demand and ahead of the competition which makes a company successful. The company’s objective is customer satisfaction to create an atmosphere fun and exciting to create a loyal customer base and repeat purchases. The measurement of customer satisfaction is internally with employees and externally with customers bridging the gap to create a happy store environment generating company success. ("New York & Company", 2008). DATAMONITOR: New York & Company, Inc. (2011)
Internal Business Perspective The internal business process scores where New York & Company is in the retail market among the competition. The internal aspect of the business process helps identify what makes New York & Company and successful in the market. It is important for New York & Company to identify the key elements compared to the competition which keeps them in demand. ("New York & Company", 2008). DATAMONITOR: New York & Company, Inc. (2011)
Learning and Growth Perspective New York & Company offers full and part-time job opportunities and promotes internal promotion investing in the development of the employees so they reach the next level of their career with New York & Company. New York & Company

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