New Product Development and Ethics Essay

4537 Words Mar 13th, 2013 19 Pages
iour” (2008) Melissa S. Baucus et al explains how “Employees are told to relax standards as they seek to innovate and, to enhance creativity”. The authors described the four prescriptions that are stimulated among in-dividuals in order to make them more crea-tive which are:
New Product Development and Ethics
From New Product Development (NDP) to Sustain-able New Product development (SNPD)

The present review aims at being a summary of the main academic articles about project in-novation and the ethical considerations behind them. In 2007 Melissa S Baucus expressed her concern for the fact that creativity researchers rarely discuss ethics. Although the num-ber of companies with ethical considerations is increasing and many are
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This kind of decision can be define as Ma-chiavellian (“cunning, scheming and un-scrupulous, especially in politics”) and Utilitarian (“the doctrine that actions are right if they are useful of for the benefit of a majority”) as define by the Oxford dic-tionary.
Fostering Creativity cannot be equal to fostering unethical behaviour.
In “Fostering Creativity and Innovation without Encouraging Unethical Behav-
The Ford Pinto as a case Study
In the 1970’s the ford pinto was a new product in the very competitive American cars market. It was introduced under the tagline “ The Little Care Free Car” and competed in the market with the AMC Gremlin and Chevrolet Vega out-producing both in terms of total production run combined, as well as single highest model year production.
Everything seemed to be going very well until 1977 when Mother Jones (a politically left wing American Magazine) unveiled the Ford Pinto memo (1972). In this document Ford recog-nised that there was an structural with the rear end of this model. In the memo, Ford calcu-lated the cost of reinforcing the rear end ($121 million) versus the potential payout to victims ($50 million). In other words, they knew that there was a structural problem, they knew how to fix it and decided to let it be for economical reasons
 Breaking the rules or avoiding stan-dard approaches to

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