New Product Development and Ethics Essay
New Product Development and Ethics
From New Product Development (NDP) to Sustain-able New Product development (SNPD)
The present review aims at being a summary of the main academic articles about project in-novation and the ethical considerations behind them. In 2007 Melissa S Baucus expressed her concern for the fact that creativity researchers rarely discuss ethics. Although the num-ber of companies with ethical considerations is increasing and many are …show more content…
Fostering Creativity cannot be equal to fostering unethical behaviour.
In “Fostering Creativity and Innovation without Encouraging Unethical Behav-
The Ford Pinto as a case Study
In the 1970’s the ford pinto was a new product in the very competitive American cars market. It was introduced under the tagline “ The Little Care Free Car” and competed in the market with the AMC Gremlin and Chevrolet Vega out-producing both in terms of total production run combined, as well as single highest model year production.
Everything seemed to be going very well until 1977 when Mother Jones (a politically left wing American Magazine) unveiled the Ford Pinto memo (1972). In this document Ford recog-nised that there was an structural with the rear end of this model. In the memo, Ford calcu-lated the cost of reinforcing the rear end ($121 million) versus the potential payout to victims ($50 million). In other words, they knew that there was a structural problem, they knew how to fix it and decided to let it be for economical reasons
Breaking the rules or avoiding stan-dard approaches to