Essay On Brand Community

Muniz and O’Guinn (2001) signify that “breakdown of traditional forms of community, coupled with the increase of individualization and symbolic consumption, inevitably leads to the emergence of new forms of community that are vital to our current form conglomeration of an increasingly materialistic capitalist society: brand communities” (Muniz & O 'Guinn, 2001). Community is a prominent concern with intellectual history and social consideration. Brand community represents the enhanced capitalism and sophisticated consumerism. Brand is vital and primary in a brand community rather than community being primarily as in other communities. A brand community is a dedicated, non‐ethnically bound society, bound by a controlled social interface amongst …show more content…
Also there is a prevalent club related to sports including football. This type of brand community will find it difficult to accept changes in the characters or even change in the time in which the characters are portrayed. The character obtaining brand recognition is secondary and only the leading personality is focussed by the brand community. These brand communities are not centred on a product or symbol, the unity rises due to shared sentiments. The brand will not even exist if there is a diversification in the usual format. Apple brand enthusiast, Mac computer and range of software and diversified applications are purely related to the computing enthusiasts, and this assisted in incorporating Apple stream products (Stratton & Northcote, 2014). Also symbols like a war memorial, includes rituals like “Anzac day”, a remembrance to the sacrifice made by people, bringing people together as community members honouring that distinguishing fallen sacrifice. This social community will not recognise other symbols which preceded or succeeded the event taken into consideration. Accepting new members in both the discussed criteria, there is a highly probablility of acceptance over other branded