New Dog Trainer Essay

The winter holiday season is an interesting time for most dog trainers. Starting in mid-November and lasting until January, dog trainers generally experience a business lull. Many owners get so busy during the holiday season that they don't have time to train their dogs. They also use their discretionary income on holiday gifts as opposed to dog training sessions. It’s not that dog trainers are idle during the holiday season, just less busy than usual.
Following New Year’s, dog trainer business really picks up thanks to numerous puppies as gifts who are starting to drive their new owners to distraction. What was cute behavior in December can become annoying in January.
Many of your customers might adopt, buy or receive a new dog during the holidays, and those that do could need guidance and information. The more you can do to help customers, the more they will look to your store for advice and products. This in turn could result in more referrals and repeat business.
Although the majority of independent pet retailers already offer puppy and new owner starter kits, consider what is included in them. Do they include odor neutralizer, proper durable chew toys, good quality kibble, a leash and flat or rolled collar, food and water bowls, an exercise pen or carrier?
Also if you are not already offering one please …show more content…
While vaccination clinics are a real convenience to dog owners, they can reduce the number of people who have relationships with a full-service veterinary facility. Develop a rapport with a few local veterinarians by asking them to leave brochures or business cards at your store and invite them to speak before or after a dog training class. In return, the veterinarians could refer their clients to your store. This is a simple yet effective way to create potentially rewarding and valuable networking