New Coca-Cola's Environment: Model Of Buyer Behavior
Consumers make many buying decisions every day, and the buying decisions are the focal point of the marketer’s effort. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and culture. All these inputs enter the buyer’s black box, where they are turned into a set of buyer responses: the buyer’s brand and company relationship behavior and what he or she buys, when, where, and how often.
Coca-Cola Company in Malaysia has a lot of product. For example, Coke, Fanta, Sprite, and Coca-Cola Zero. Not only that, Coca-Cola have many flavor such as Coca-Cola Vanilla, New Coca Cola Zero, …show more content…
For example, the price of Coke in supermarket is cheaper than in a café. However, the price in a café will also cheaper than a restaurant. This price can be afford by everyone so that many people can buy for it. Besides that, we can find Coca-Cola everywhere like supermarket, canteen, restaurant, street vendors, and more. Because of this, many people will buy or order Coke as it is very convenient. As compared to the other carbonated drinks, Coke is more well-known and the price of it is almost the same as the other brand. People will be more willing to buy Coke and it is …show more content…
People are often influenced by the reference groups to which they do not fit in. For example, an aspirational group is one to which the individual wishes to belong. Reference groups expose a person to new behaviours and lifestyles. When the people around him or her are drinking Coke, they would get it too as they want to get closer to them.
For cultural factor, the Coca-Cola Company produce new packing during the festival to attract consumer to collect the bottle of Coca-Cola. All these will affect the buyer’s decision process.
The Coca- Cola Company would do many types of advertising about their own product such as on TV, newspapers, magazines and internet. By promoting their products, consumers could easily recognize their product and choose to buy their product as they have the impression. Coca-Cola has been highly featured in countless films and television programs. The Coca-Cola Company always promote their carbonated drink - Coca-Cola by making a commercial shoot with a famous celebrity. When the people see their own idol on a product of Coca-Cola commercial, they would try to buy the product too as their idol is having it too. Without a second doubt, everyone would rush and buy the product that their idol