New Belgium prides themselves on being sustainability, whimsy, and fun. NBB can make its branding and messaging resonate with consumers in different parts of the country by continuing their principles that have already set to the environment and building off of those principles. Among its environmentally-friendly practices, New Belgium monitors and records all of its energy use, waste production and emissions and recycles, reuses or composts more than 75% of the waste it produces in manufacturing and they also makes bikes and a Prius available to employees to run local errands (Adams, 2014). One hundred percent employee owned, the company has more than 480 employees and upwards of $180 million in revenues (Adams, 2014). New Belgium also cares
