New Belgium Brewing Competitive Advantage

New Belgium Brewing's competitive advantage has been their social responsiblities, as it serves as one of the cornerstones of the company. The focus has been on the corporate social responsibility which provides NBB with a competitive advantage. It works on the different practices that are applied to the well-being of the society. (Ferrell, 2014). The social responsibility works on providing a better and serious competitive advantage where the consumers also have a desire to work on the positivity of the products, once the money is being spent by them. The image of the company is the corporate brand where the values are set for the responsibility, society and the quality. It is considered to be the greatest strength where New Belgium works on caring the business patterns …show more content…
It works on increasingly attracting and retaining the different employees. (Stern, 2015). The New Belgium has been able to provide and create a variety of the advantages where the company works on the methods of advertisements through the customers. The company also focuses on the ethical culture of the brand that has been standing with the other customers. It includes the establishment of relationships with the customers where the core values and beliefs have been for being kindling social, environmental along with handling the change in culture. (Korschun, 2014). This is considered to be the best business role model where the values are made clear when the New Belgium works on dedication to the employees, customers along with the quality and environment. The core values and the beliefs include the production of the world-class beers and the social, environment change to handle the role model of the sustainable business. The cultivating potential is through the learning and high involvement of culture and