1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
New Belgium Brewing works to target three environmental issues, cost-efficient energy-saving alternatives for conducting its business and reducing its impact on the environment, recycling, creative reuse strategies, and green building techniques.
To manage these environmental issues, New Belgium Brewing introduces three R’s of environmental stewardship program. Three R’s are Reduce, Recycle, and Reuse. According to this three R’s strategy, New Belgium Brewing uses wind turbine to reduce its carbon emissions, purchases …show more content…
Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not? New Belgium's focus on social responsibility provides competitive advantage for the company.
New Belgium Brewing is doing a lot regarding social responsibilities. For one, the company tries hard to improve communities and improve people's lives through corporate giving, sponsorship, and philanthropic donations with one percent of its profits. Also, New Belgium Brewing have a community bulletin board, where they posts many community involvement activities.
With that said, New Belgium brand has become known for two things, quality and sustainability. Along with New Belgium’s strive for sustainability, their most important asset is the image of the brand, which stands for quality, responsibility, and concern for society. That is why New Belgium Brewing has more competitive advantage than other companies. 3. What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? …show more content…
and Sierra Nevada in market share. In order to stay competitive in the craft beer industry, New Belgium must compete against craft beer alternatives for example the ones mentioned before Boston Beer Co. and Sierra Nevada breweries. Also, New Belgium needs to be constantly alert to its environment and their competitors to compete in an increasingly competitive brewing industry.
However, I do not think New Belgium Brewing will lose focus of their core beliefs if their market share increases because there is a strong competition. And New Belgium Brewing doesn’t have time to hesitate or stop. The company needs to maintain its customer relationship and social responsibility and at the same time improve the already potent beer.
4. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium’s actions and initiatives are indicative of a socially responsible corporation? Why or why not? New Belgium has made great progress in making a socially responsible brand image. With rewards such as the Environmental Protection Agency's Regional Environmental Achievement Award. For New Belgium, this is the motivation the company needed to continue with its socially responsible initiatives and to improve as a corporate
New Belgium Brewing works to target three environmental issues, cost-efficient energy-saving alternatives for conducting its business and reducing its impact on the environment, recycling, creative reuse strategies, and green building techniques.
To manage these environmental issues, New Belgium Brewing introduces three R’s of environmental stewardship program. Three R’s are Reduce, Recycle, and Reuse. According to this three R’s strategy, New Belgium Brewing uses wind turbine to reduce its carbon emissions, purchases …show more content…
Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not? New Belgium's focus on social responsibility provides competitive advantage for the company.
New Belgium Brewing is doing a lot regarding social responsibilities. For one, the company tries hard to improve communities and improve people's lives through corporate giving, sponsorship, and philanthropic donations with one percent of its profits. Also, New Belgium Brewing have a community bulletin board, where they posts many community involvement activities.
With that said, New Belgium brand has become known for two things, quality and sustainability. Along with New Belgium’s strive for sustainability, their most important asset is the image of the brand, which stands for quality, responsibility, and concern for society. That is why New Belgium Brewing has more competitive advantage than other companies. 3. What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? …show more content…
and Sierra Nevada in market share. In order to stay competitive in the craft beer industry, New Belgium must compete against craft beer alternatives for example the ones mentioned before Boston Beer Co. and Sierra Nevada breweries. Also, New Belgium needs to be constantly alert to its environment and their competitors to compete in an increasingly competitive brewing industry.
However, I do not think New Belgium Brewing will lose focus of their core beliefs if their market share increases because there is a strong competition. And New Belgium Brewing doesn’t have time to hesitate or stop. The company needs to maintain its customer relationship and social responsibility and at the same time improve the already potent beer.
4. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe that New Belgium’s actions and initiatives are indicative of a socially responsible corporation? Why or why not? New Belgium has made great progress in making a socially responsible brand image. With rewards such as the Environmental Protection Agency's Regional Environmental Achievement Award. For New Belgium, this is the motivation the company needed to continue with its socially responsible initiatives and to improve as a corporate