New Belgium Brewery Slogan Analysis

New Belgium Brewery is one of the top breweries in the world. They are not a large brewery like Anheuser Busch or Miller, but they are at the head of the list when it comes to microbreweries. New Belgium Brewery began in Colorado and was created by a husband and wife who obtained a tremendous idea. Their idea was to produce quality beer with a particular kind of yeast that gave it the name “Belgium beer” (Ferrell & Hartline, 2014). New Belgium Brewery uses critical marketing structures to promote their unique beer. Just as in any company, New Belgium has created a marketing team to make the advertising decisions. Creating a company motto involves a lot of time and thought to ensure the right slogan is chosen. As businesses try to create the perfect slogan, it is important for them to remember that not all …show more content…
The word folly gives customers the freedom to acknowledge and determine their favorite New Belgium beer. New Belgium has even created a folly pack of beer which consists of twelve cans of different types of their beer (“New Folly Packs, 2008). The folly packs allow customers to have all of their beers in one case. New Belgium struggled with the word folly because they believed that the meaning of the word did not properly describe the uniqueness of their beers. The word folly is a good description of what it means to discover what the customer wants.
In conclusion, New Belgium brewery has created a slogan that identifies who the company is. The slogan identifies customer wants and likes of New Belgium beers. The slogan of New Belgium differs itself from every other brewery in many ways. Their slogan is unique and fits the uniqueness of New Belgium breweries products. New Belgium’s folly pack is a huge seller in many stores around the world. New Belgium should continuously change up their products in their folly packs to keep customers interested in the folly