New Balance Case Study

Amazing Essays
New Balance Athletic Shoe, is an American footwear manufacturer thst is located in the Brighton neighborhood of Boston, Massachusetts, United States.(New Balance,N.A) New balance is founded in the year 1906 by William J.Riley and has been one of the world's largest brand among all the other sports footwear company such as Nike, Puma, Adidas and many more. New Balance first came Singapore in May 31,2013 and upon arriving in Singapore only last year, have already made big impact in the Singapore's market.(New Balance,N.A) The nature of business of New Balance is it's line of athletic shoe although it first started off by selling arch support which was made famous by firefighters and policemen.(New Balance,N.A) Now, they provide clothes, running …show more content…
To make New Balance worth the price difference, New Balance differentiate their products with technical features, such as blended gel inserts, heel counters, and a larger variety of sizes, particularly for very narrow or very wide widths of feet. People with broader or narrower foot soles now can also enjoy wearing a pair of trendy shoes without any discomfort. Standing behind it's product, they did not sponsor track teams and celebrities as it wanted people to wear the product because they believed in the company and not for advertisement purpose only.(DC Police Union,N.A) The signature ''N'' logo did not appear until the early 1970s which brought identity to the brand.(New Balance,N.A) Terry Heckler, designer of New Balance makes the brand stands out by giving the shoes assigned numbers instead of names whereby customers can choose their pair of shoes according to their needs as stated.(Sabrina,N.A) …show more content…
(DOSS,2014)
Unemployment rate, according to the annual average of unemployment, is o.6%.(MOM,N.A) The labour market is as tight as it is, due to unemployment staying steady and layoffs declined. Overall, the employment growth moderated from the first quarter of the year. Total employment growth moderated in the second quarter of 2014 of 22,000 compared to the first quarter of 28,300 and a year ago of 33,700.This brought total employment to 3,544,200 in June 2014, which was 3.6% higher than a year ago but lower than the 4.0% in March 2014. (DOSS,N.A)
Interest rate for prime money lending of banks and Finances Company in Singapore is very different. From the oldest bank standard chartered bank,1859 to OCBC bank,1932. However, among all the banks, CIMB bank has the lowest bank loan with a 6.98% interest rate with a maximum loan term of 5 years.

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