New Balance Argument Essay

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New Balance is moving into a toning market with a pair of attractive shoes that has hidden balance technology. The purpose is to present, “Why walk when you can tone your body”, when you’re simply just walking or even doing your everyday chores. True Balance shoes promises 29% muscle activation and 10% calorie burn. Many women are getting intrigued with the idea of losing weight by these shoes from the percentages, but what if they percentages were lower. Would you still buy them? Even though, they have no proof of clinical studies. For that matter cannot promote health statistics. Notwithstanding, I believe that this advertisement is giving false acquisitions and is guaranteed a misleading advertisement.
Description
The New Balance advertisement
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Since that in the advertisement it has a girl walking in the city wearing her True Balance shoes. The purpose is to persuade women that by just walking in these shoes, you can lose weight. Again, persuading many women to buy these shoes and promising statistics in having a nice and tone body. Yet, they don’t provide any proof of these acquisitions and are just simply stating these facts.
According to a filed complaint from Massachusetts, where New Balance is headquartered, called the company’s advertising deceptive (Hines). In addition, saying that wearing these shoes do not provide additional activation to the gluteus, hamstring or calf muscles, and lastly do not burn additional calories (Hines). This is a big deal especially coming from the headquarters of new balance. In other words, ads are skillful to push people to buy their products; one owes it to themselves to understand exactly how advertisements manipulate you (Scholes, Metaphor and
Metonymy: Advertising). Resulting in thousands, even billions of people wasting money on products that do not even work. There are all kinds of ways to lose weight going from exercising every day to just simply walking. New Balance was filed with a $5 million dollars in
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First off deciding how I going was going to change the perfect scenery of the city life to a more non appealing background. The

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-refore, giving the image a darker and gloomy atmosphere with the alley. Secondly, with idea of many women getting enticed with the percentages of calorie burn and muscle activation these shoes promise to give. I wanted to lower them and make them unfavorable to the audience of the advertisement. Thus, changing the muscle activation from 29% to -2%, calorie burn from 10% to 0.94%, and lastly the style from 100% to 50%. Thirdly, I put some information on the bottom on the bottom to inforce the product and get people to buy. After slowly reading it, I gave false information in tiny letters to make it harder to read, but gave it colors that were appealing and neutral colors. I used the color blue to promote the true information about the product, while using red for all the false acquisitions. For instance, the letters in blue consisted of sentences like, “A new toning shoe that we want you to come check out…highly encourage you to come buy them…If you want to look good, come get em’”. Whereas in the red it consisted of, “We are not

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