In any high school in Nevada, UNLV is seen as the “University of Never Leaving Vegas” and it is a generally accepted rule that any student with an inkling of motivation and halfway decent grades should go out of state, despite how much student debt they may end up with. After all, about 87% of UNLV’s student body is from Nevada and only around 39% of these students end up graduating within six years, and there are plenty of opportunities to make a living working on the Strip or in a casino for all those students who couldn’t quite “make it”. Meanwhile there is only a meager 13-14% of students who come to UNLV from out-of-state who have undoubtedly acknowledged all the opportunities UNLV can provide, from its status as a “High Research” University
…show more content…
UNLV already has a remarkably low graduation rate and only 70% of freshman return for a second year at UNLV while Nevada’s education system has ranked the lowest in the country repeatedly, so it’s no surprise that UNLV is seen as a low-tier university when in actuality, the only factor that remains constant is Nevadan students (Whitaker). And instead of marketing towards students who reside in Nevada to get a higher education, UNLV should be searching for the students who are already motivated and will raise UNLV’s status on the West Coast. Although college is a rite of passage into adulthood and ultimately into the workforce, there are many other ways for students in Nevada to get to the same spot, such as community college or just going straight into the workforce by using the resources available on the Strip, Downtown, or in a casino. Another reason that UNLV should be more focused on admitting out-of-state students rather than in-state students is to increase funds, because the in-state students in Nevada have plenty of scholarships available to them, along with an already low tuition rate, and most are commuter students as well so by …show more content…
A possible solution to this problem would be to include more advertising related to UNLV’s advancements in research, to its hospitality or business programs, and mentioning all the resources the Lied Library has to offer. UNLV should start a marketing campaign to showcase all their resources and awards, such as the Honor Award from the American Institute of Architects, the International Merit Award from Council of Educational Facility Planners and the Louis Kahn Award from the American School and University Magazine that were awarded to the Lied Library alone, rather than showcasing its low tuition rates (UNLV). Another resource that UNLV can use as a marketing tool is its Hospitality program because, when matched with UNLV’s location, students have the opportunity, though UNLV’s Career Services office, to get an internship at a major company in the area and continue learning beyond the traditional classroom setting. In addition, the Las Vegas area also plays in advantage for business majors, who have the opportunity to intern at several small businesses in the area, and larger renowned businesses such as Zappos, while
UNLV already has a remarkably low graduation rate and only 70% of freshman return for a second year at UNLV while Nevada’s education system has ranked the lowest in the country repeatedly, so it’s no surprise that UNLV is seen as a low-tier university when in actuality, the only factor that remains constant is Nevadan students (Whitaker). And instead of marketing towards students who reside in Nevada to get a higher education, UNLV should be searching for the students who are already motivated and will raise UNLV’s status on the West Coast. Although college is a rite of passage into adulthood and ultimately into the workforce, there are many other ways for students in Nevada to get to the same spot, such as community college or just going straight into the workforce by using the resources available on the Strip, Downtown, or in a casino. Another reason that UNLV should be more focused on admitting out-of-state students rather than in-state students is to increase funds, because the in-state students in Nevada have plenty of scholarships available to them, along with an already low tuition rate, and most are commuter students as well so by …show more content…
A possible solution to this problem would be to include more advertising related to UNLV’s advancements in research, to its hospitality or business programs, and mentioning all the resources the Lied Library has to offer. UNLV should start a marketing campaign to showcase all their resources and awards, such as the Honor Award from the American Institute of Architects, the International Merit Award from Council of Educational Facility Planners and the Louis Kahn Award from the American School and University Magazine that were awarded to the Lied Library alone, rather than showcasing its low tuition rates (UNLV). Another resource that UNLV can use as a marketing tool is its Hospitality program because, when matched with UNLV’s location, students have the opportunity, though UNLV’s Career Services office, to get an internship at a major company in the area and continue learning beyond the traditional classroom setting. In addition, the Las Vegas area also plays in advantage for business majors, who have the opportunity to intern at several small businesses in the area, and larger renowned businesses such as Zappos, while