Neutrogena Advertisement Analysis

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Neutrogena product is the beauty product that can be use without worry. With developed a series of skin care product and recommended by dermatologist, Neutrogena itself has accounted a seat in the beauty industry. Neutrogena formed in 1930 by Emanuel Stolaroff, at first it only can be found in beauty salons which usually associated with the glamour of the film industry. It started to distribute in the general sales channels in 1940. In 1954, cleansing soap been produced and was widely accepted among consumers. In 1973 Neutrogena formed into a company and entered in to hair market in 1980. The renowned and credibility of Neutrogena lead to its acquisition by Johnson & Johnson in 1994. As a member of Johnson & Johnson, Neutrogena get an opportunity …show more content…
The text also highlights the product with accelerated retinol SA. With or without the image in the advertisement, the message is clear enough to show that Neutrogena has produced a product that is beneficial and worktable on wrinkle. Neutrogena advertisement also promises that their product can alleviate wrinkles and fine lines in just one week. The headline “ The wrinkle cream graveyard. When it doesn’t work fast, you’re on the next thing. “ in order to emphasize Neutrogena product are high quality compare with other product. Additionally, the text shows Neutrogena, “#1 Dermatologist recommended skincare.” which is explaining that the product received good results from a clinical study. Neutrogena used the symbol of # (hashtag) in order to easier for users to search it from social media. This text is emphasising the good reputation of the entire company. Neutrogena advertisement used neutral colour as the background of the advertisement. This kind of unique colour provide strong visual impact and it help to catch consumer eyes and make potential consumer curious enough what Neutrogena advertisement offer. However the neutral colour is unemotional colour, it shows boring and depressing to consumer. Most people react different to neutral colour it may be unique to someone but it could be boring to others (Empowered By Colour, 2016). The use of colour do …show more content…
Neutrogena advertisement placed on one of the well-known magazine: Vogue magazine. Vogue magazine is the leadership and authority in the context of the fashion. It taught the audiences how to wear, socialize and so on. It has great power of influence among audiences life. It is a magazine from United States and has issued in 1892. It published monthly in total 23 countries. Place Neutrogena advertisement in Vogue magazine plays an important role in its image. Audiences has follow Vogue magazine years by years, audiences believe in Vogue magazine itself and learn their culture from the reading of the magazine. The notion of magazine should match the Neutrogena brand itself, it arises from the meaning transfer perspective. This explains how a magazine can transfer association to the brand itself. Furthermore, the perspective place the advertisement in well-known magazine, the consumer will defined that Neutrogena is a trustable and quality product. According to Berlo et al. 1969, a receiver’s recognition of the given ideas and info is in view of “who said it”. This concept shows that receiver is reliable of the words of the communicator. We can found that consumers are more likely to be persuaded by source that is credibility. Therefore place Neutrogena advertisement on Vogue magazine itself are suitable and help to strengthen its

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