The future of television looks promising, for there are a strong consumer demand for it. The demands for news telecasts, award shows, election coverage, and sports will not ever cease, and will provide television network material to broadcast for generations to come. However, the rise of the internet and other technological innovations have dramatically revolutionized the way we live our lives, and especially the way in which we consume media. The television industry has been one of the strongest form of media in American society for nearly 70 years, yet it has been changing its delivery of television towards consumer to meet with society’s advancement in technology and changes with consumer behavior. For broadcast networks to remain sustainable they are approach consumers with an online platform. I see the future of television from this point onward to heavily include online streaming and on-demand delivery of television due to the internet’s
…show more content…
The growth with Netflix effectively illustrate the next phase of television. Netflix first started in 1997 as a DVD-rental service, where customers receive DVDs in the mail. It built its reputation on flat fee unlimited rentals with no late fees. Netflix follows a simple subscription model, $7.99/month for unlimited streaming of available film and television titles. In 2007, Netflix decided to enter the online streaming space, effectively building upon their existing customer base. From Netflix’s 2013 annual US Securities and Exchange Commission report, it reported that in the span of 6 years, Netflix grew its customer base from 6 million to 29 million. Also the impressiveness in the growth is also seen 4 million jump of consumers in the 15 months alone. Revenues were a staggering $3.6 billion, with gross profits of $973 million and net income of $17
The growth with Netflix effectively illustrate the next phase of television. Netflix first started in 1997 as a DVD-rental service, where customers receive DVDs in the mail. It built its reputation on flat fee unlimited rentals with no late fees. Netflix follows a simple subscription model, $7.99/month for unlimited streaming of available film and television titles. In 2007, Netflix decided to enter the online streaming space, effectively building upon their existing customer base. From Netflix’s 2013 annual US Securities and Exchange Commission report, it reported that in the span of 6 years, Netflix grew its customer base from 6 million to 29 million. Also the impressiveness in the growth is also seen 4 million jump of consumers in the 15 months alone. Revenues were a staggering $3.6 billion, with gross profits of $973 million and net income of $17