Parnell (2014) advises that it is often useful to analyze and organization in terms of a primary and secondary industries. The primary industry in which Netflix currently operates is the entertainment content delivery industry. The primary industry analysis should include close competitors within the primary industry (Parnell, 2014). Primary industry competitors of Netflix include Hulu, Amazon, and Crackle. All of these primary competitors distribute entertainment content to consumers online in some fashion. Amazon and Netflix both also offer physical delivery of content on media platforms such as DVD or Blu-Ray, albeit through different mechanisms and divisions. The secondary industry in which Netflix operates is the wider entertainment production
