Netflix Operations In China Case Study

Netflix operations in China will need adequate staffing. Employees will need skills in the areas of marketing, sales and promotions, accounting, and customer service. The ethnocentric approach helps businesses stay true to their roots and culture; however, this approach can be very limiting to the country that is hosting the business. This approach would be appropriate when an expatriate is available to run things. In the polycentric approach, cultural myopia is unlikely and is a less expensive approach as opposed to the ethnocentric approach; however, this approach limits opportunities for nationals of the host country and there is a huge gap between managers of the host country and the parent country. The polycentric approach would …show more content…
Topics for ongoing training will be inclusive of content selection, technical support, customer service, and billing. The modes of instruction will occur in sessions. There will be a training in offered in the United States if an employee’s home country in within the borders or nearby. There will also be a training held in China. In addition, the company will provide ongoing training through webinar series and online classes that are ready and available to all employees 24/7. There will also be training on the culture of China for those employees who are from the parent country versus the host country but open to all employees who would like to take the course. This will also be available in the the ongoing webinar trainings. This course will go over culture and language. All employees are expected to adhere to all policies and procedures laid out by the company at all times in order to avoid any type of legal situation due to a misunderstanding. There will be officials who are native to China that are more than willing to provide additional support. This will help the company achieve its ultimate …show more content…
We will need to have all content approved and devices needs to be able to support our content without any sort of problems for the viewer. Our branding and packaging will already be standardized from the United States. No new branding or packaging will be necessary. All content is online so there will be no packaging required except instructions in the proper language. Our target market would be anyone is over the age of 18 and has access to either a television, tablet, or cell phone at home or on the go that is able to accommodate our content. Demographics for the customer would be those over the age of 18. There is also a “kids” section that is suitable for under age viewers as well that an adult can control. Most of these customers will keep an eye on the media and they know what is happening around them and what the best deal will be for their