Netflix Marketing Strategy

1171 Words 5 Pages
Netflix is a leading internet entertainment subscription service. Netflix’s subscription service allows members to access a multitude of television shows and movies for a set monthly price. Netflix has been extremely successful in accurately predicting the changes in the video and movie marketplace. They used the name Netflix with the expectation that movies would move from DVD to online streaming rather rapidly (Cohan, 2013). In 2007, with 6.3 million registered members they began offering online streaming, today they boast 74 million subscribers in over 50 countries (See what’s next, n.d.). As new technologies and services emerge it will become increasingly difficult for Netflix to retain a dominant share of the marketplace. Other streaming …show more content…
In the past year I replaced my cable service with Netflix and Hulu. I utilize Hulu because they provide access to current network and cable television shows. Netflix I use for movies and original programming. I have considered moving from Netflix to Amazon Prime, however Netflix still offers more content and is much easier to use. Video streaming, original programming and the ease of use or placement are strategic areas to focus on for maintaining their competitive advantage. Forging good business relationship and partnerships to provide access to new release films would also be beneficial to remaining competitive in this quickly evolving …show more content…
Netflix specifically is a fairly new to this industry. Netflix growth is translated as increased numbers of subscribers. As growth in the US continues to slow considerably, it would seem imperative that Netflix look to international markets to cultivate further development and potential streaming alternatives. Netflix continues to moves forward with vertical integration, which provides new options and opportunities for diversification. Furthermore, Netflix displays their integration strategy through the production of original content. Netflix decided if it could not work favorable terms to get studios to licence great online content through them, they would get into the studio’s business of creating the shows themselves (Steel, 2015). Through this process they have altered the way companies produce movies and television series. Netflix has entered into direct competition with those whom they are working to partner with. If their move shows sustained success, then they will be justified their strategic move. So far their original shows have been quite

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