Netflix relies on licensing agreements in order to show movies and shows on their streaming service (Ferrell & Harline, 2014). This put them at a disadvantage, were supply chain is concern because if they lose the licensing agreements, they are not able to show movies and television shows from that particular network and company. This makes Netflix vulnerable by not owning the rights particular shows; they are changing this. Netflix is positioning itself to be a prime company that networks and companies will seek out by producing their own original content. By investing up to 100 million dollars, they are positioning themselves to be more than a streaming video services they are positioning themselves as a network. Netflix establishing itself
