Netflix Future Trends

As DVD's declines and streaming continues to grow, Netflix future will be uncertain because technology is evolving to a new dimension. Netflix will have to differentiate themselves from their competitors so that the customers will recognize their authenticity, efficiency, and effective quality. Not only that, because Netflix can survive if they are able to adapt to the always changing marketing practices, not just the change with technology. Being able to adapt with the economy is a huge part of sustaining business. For example, Blockbuster video rental stores came on the scene in 2004 by Viacom. Blockbuster grew to over 9,000 stores but because of different legalities and the change of technology with Netflix, On Demand and Internet streaming on You Tube and other internet …show more content…
This is a convenient way to rent the latest movie by swiping a credit card to rent the movie and returning it for no further charges. Movie sales and at-home video accounted for at least 73% of the market (www.entmerch.org). That is more than half the percent of the total market. For businesses like Blockbuster must remain proactive instead of being reactive in order to survive. Netflix will need to make a few changes if they want to remain competitive in this market because of the evolving world of technology. Like many competitors, strategically implementing a plan that will give the business the edge that it needs to stay in the race at all times. Revision on every aspects of the business is needed in order to be successful. Considering the strengths, weaknesses, and the market positioning before making changes. Netflix does not actually supply the movies that they offer. This is a weakness for them. If the their supplier cut them out, Netflix are left to locate another source so that they will continue