Netflix Business Plan Essay

3270 Words May 28th, 2013 14 Pages
Business Plan

Company Overview

Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange.
Netflix’s vision for the future is to become the best global
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With critical success factors comes past achievements.
Some of the major past achievements that Netflix has noted is the successful launch of the company going IPO in 2002. The initial public offering of 5,500,000 shares at $15.00 per share on the Nasdaq. Secondly, not only was it a critical success but a major achievement to the company. In 2007 Netflix introduces streaming, which allowed members to instantly watch TV shows movies on their personal computers and since that time Netflix has been the leading company in doing so.
However, with achievement comes a challenge the company has faced. The major challenge that Netflix has faced is the company rebranding attempt. Back in July 2011 Netflix announced that Netflix was dividing their services to two separate brands. The online streaming was going to remain Netflix and the Mail-in DVD was called Quixter. This would in turn increase member’s subscription. After the initial launch many customer where dissatisfied of Netflix choice and ultimately subscribers cancelled their subscription. As a result. Netflix is having a hard time gaining those customers back as well as gaining new subscribers. Another challenge that Netflix has is establishing an international presents. Back in 2010 Netflix initiated its international segment by starting to the north of United States, in Canada. Then in 2011 Netflix launched in Latin American and the Caribbean. At this

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