Netflix made viewers label films and TV shows with hundreds of metadatap descriptorsq to comment, among others, about the actors, the screenplay, the overall appeal, and the category.
Previously, these labels were employed to suggest other shows available on the service, fundamentally constructing outlines of individual viewers according to their choices. However,
Netflix began gradually ordering original content as it was aware of what subscribers desired prior to their being in the know.46
Netflix, akin to other networks, desired a series of hits. The challenge for it was never to have access to viewers’ homes — its streaming service could be accessed on any gadget that could be connected to television. The challenge was to create content that viewers …show more content…
The company’s assessment of viewer data helped it realize that a remake of the famous BBC show on political intrigue could deliver the goods. Taking into account the content and the team involved, Netflix was confident about the potential viewership being substantial enough for the show to be a success.49,50 Unlike other networks which conventionally approved a show subject to their being satisfied with a trial episode, Netflix approved two complete seasons (26 episodes) of House of Cards without viewing even one scene.51 It gained exclusive rights for the two seasons reportedly for a price tag of over US$100 million.52
Netflix also employed data to target different viewers with different trailers. The total number of distinct trailers numbered ten. The trailer beamed to a viewer was based on his/ her viewing history.
If a subscriber viewed action movies more, s/he was beamed a racy, energetic version. If a subscriber viewed more of romances or dramas, s/he was streamed a trailer which emphasized characters.53
Netflix started making the program ‘House of Cards’ available on February 1, 2013, to the
Previously, these labels were employed to suggest other shows available on the service, fundamentally constructing outlines of individual viewers according to their choices. However,
Netflix began gradually ordering original content as it was aware of what subscribers desired prior to their being in the know.46
Netflix, akin to other networks, desired a series of hits. The challenge for it was never to have access to viewers’ homes — its streaming service could be accessed on any gadget that could be connected to television. The challenge was to create content that viewers …show more content…
The company’s assessment of viewer data helped it realize that a remake of the famous BBC show on political intrigue could deliver the goods. Taking into account the content and the team involved, Netflix was confident about the potential viewership being substantial enough for the show to be a success.49,50 Unlike other networks which conventionally approved a show subject to their being satisfied with a trial episode, Netflix approved two complete seasons (26 episodes) of House of Cards without viewing even one scene.51 It gained exclusive rights for the two seasons reportedly for a price tag of over US$100 million.52
Netflix also employed data to target different viewers with different trailers. The total number of distinct trailers numbered ten. The trailer beamed to a viewer was based on his/ her viewing history.
If a subscriber viewed action movies more, s/he was beamed a racy, energetic version. If a subscriber viewed more of romances or dramas, s/he was streamed a trailer which emphasized characters.53
Netflix started making the program ‘House of Cards’ available on February 1, 2013, to the