Nestle: Sustaining Growth in Mature Market Essay

662 Words Apr 14th, 2011 3 Pages
Strayer University - Online
BUS499
Nestle: Sustaining Growth in Mature Market
Professor: Robert Brown

Abstract Nestle is presently one of the largest food company in the world. Nestle has been called the most conglomerate companies ever, with more than 400 plants in 60 countries and growing. Nestle is Switzerland's largest industrial company and the world's leading food processor. The food giant ranks as one of the 100 largest companies in the world. Nestlé’s primary products include beverages such as (coffee, chocolate drinks, mineral water, and soft drinks), dairy products, infant formula, culinary products (soups, seasoning, condiments), frozen foods and ice cream, yogurt and chilled desserts, and chocolate. Nestlé is
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We are dedicated to continuous improvement in the food safety and quality of every product we make and in every activity we perform.

Assignment #1 - Nestle: Sustaining Growth in Mature Markets

Preparing to hand over the CEO position to Mr. Paul Bulcke on April 10, 2008, you decide to summarize the lessons and successes of your tenure in that position.

Bulcke will take over the reins of a company that has clearly outperformed its sector over the past years. Delivering the Nestle model (with both top- as well as bottom-line growth over the past ten years) while at the same time completing the strategic transformation, new organizational structures, and implementation of GLOBE, has put Nestle in a very favorable position to consolidate and continue the progress achieved in the past

Identify the vision, mission, and stakeholders of a firm.

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