Nestle Pure Life Water Case Study

The “X” that I have selected for this assignment is a Nestle Pure Life water bottle, an item that I often purchase in my local grocery store- Food Basics on Sandhurst Circle in Scarborough. The main reason I chose this product is because the more that I thought about it, I found it fascinating how a human necessity has been turned into a profit driven commodity. Along with trying to understand the reasoning behind the exploitation of water and other injustices this company and product implicate, I am also interested in finding out many other things. This would include, how the product is produced, where it comes from, who purchases it, why people purchase it, and the impact it has on not only the environment, but also personal health and belief …show more content…
Through the research I have done thus far, I believe that although Nestle Pure Life water may not be wholly bad, but it definitely supports and showcases many more injustices. I found it interesting how Canada, specifically Ontario is depleting its own water systems in order to make a profit, consumers may be benefiting but in the long run it is very detrimental to the countries ecosystem and sustainability (Public Water For Sale, 2010). By this, I mean that it is evident Nestle as a company has monopolized much of the worlds water sources, resulting a capitalistic society as the corporation owns most of the means of production for water (Foote, 2011). This means that only a few benefit from the privatization and selling of water in core countries like Canada. However, even Canada has internal social injustices and tensions including water depletion in small local communities, over pricing of water and the creation of stigmas surrounding tap water (Sustainable Management of Groundwater In Canada, 2009). Also, it detracts from spatial justice because the Nestle Headquarter is based in Switzerland meaning the individuals who are benefiting economically are unaffected by the depletion of water in Canada …show more content…
I plan to begin by looking at how this product is made through the commodity chain, which I have already touched upon, and then I will look at whom the consumers are in order to find out what type and why people purchase Nestle Pure Life Water. My next step is to look for academic sources on databases such as QCAT, Geobase, or IBSS and narrow my search by selecting peer reviewed and recent documents, with relevant information like the privatization of water, bottled water health and environmental impacts, local aquifers, water prices and availability. All in all, for my research I will look for and use up to date and relevant academic journals, reports and articles with the help of news articles to help support my