SOLUTION
Nestle has the advantage to launch the refrigerated pizza in the market because Nestle has become a successful brands in the refrigerated food products. Nestle can introduce the launch of refrigerated pizza as new experiments in the market and also to change people eating habits from take-away pizza into refrigerated pizza
There is big percentage of awareness about the launch of Nestle pizza kits, shown by 60% current users have familiarity with pizza and toppings launch while 30% of non users of Nestle aware with the pizza and toppings launch. From the high percentage of awareness, we can suggest that there will be large opportunity to launch the pizza products as well as developing awareness of the products for the users and non-users …show more content…
By improving brand image of the brand, total sales of all product lines will be increase and helpful for the launching of Contadina pizza.
Using brokers would be beneficial due to their various experiences to sell similar type of products and able to create innovation to distribute the products in potential market. Because this product is considered new in the market, Nestle might have less experience to produce further innovation.
Nestle can test-launch the refrigerated pizza in one/two states before launch the products nationally in order to gain customer awareness and see how customer reacts and to gain feedback from customers. Based on the feedback, Nestle can make it to help to make improvements of the products before starting to launch the product nationally.
Nestle can invest on technology to compete with Kraft that had able to make products with longer shelf life. Additionally, Nestle should also develop their marketing strategy to make good promotions of the products in order to benefit from first mover advantage.
Use celebrity chefs to collaborate to ensure the products taste as good as fresh products and ensure the products contain good …show more content…
Positioning for Pizza Only: fresh, nutritious products and delicious Pizza with various range of crunchy crusts and appetizing toppings.
Nestle should assessed market carefully before launch the pizza products because if the pizza become failed products, it will destroy Contadina brand image.
Nestle should immediately launch the products since based on exhibit 15, there is big opportunity for pizza market. Since 75% of customers prefer takeout/delivery pizza compared to enjoy pizza in the restaurant, Nestle have the capability to satisfy those segments by provide frozen pizza.
However, since the percentage of customers still prefer takeout/delivery pizza, Nestle should ensure the price is competitive and give customer new experience of enjoying pizza.
Segmentation:
The shopper since they have tendency to try new products and use coupons during grocery shopping and the uninvolved that have lack of preparation to plan their
Nestle has the advantage to launch the refrigerated pizza in the market because Nestle has become a successful brands in the refrigerated food products. Nestle can introduce the launch of refrigerated pizza as new experiments in the market and also to change people eating habits from take-away pizza into refrigerated pizza
There is big percentage of awareness about the launch of Nestle pizza kits, shown by 60% current users have familiarity with pizza and toppings launch while 30% of non users of Nestle aware with the pizza and toppings launch. From the high percentage of awareness, we can suggest that there will be large opportunity to launch the pizza products as well as developing awareness of the products for the users and non-users …show more content…
By improving brand image of the brand, total sales of all product lines will be increase and helpful for the launching of Contadina pizza.
Using brokers would be beneficial due to their various experiences to sell similar type of products and able to create innovation to distribute the products in potential market. Because this product is considered new in the market, Nestle might have less experience to produce further innovation.
Nestle can test-launch the refrigerated pizza in one/two states before launch the products nationally in order to gain customer awareness and see how customer reacts and to gain feedback from customers. Based on the feedback, Nestle can make it to help to make improvements of the products before starting to launch the product nationally.
Nestle can invest on technology to compete with Kraft that had able to make products with longer shelf life. Additionally, Nestle should also develop their marketing strategy to make good promotions of the products in order to benefit from first mover advantage.
Use celebrity chefs to collaborate to ensure the products taste as good as fresh products and ensure the products contain good …show more content…
Positioning for Pizza Only: fresh, nutritious products and delicious Pizza with various range of crunchy crusts and appetizing toppings.
Nestle should assessed market carefully before launch the pizza products because if the pizza become failed products, it will destroy Contadina brand image.
Nestle should immediately launch the products since based on exhibit 15, there is big opportunity for pizza market. Since 75% of customers prefer takeout/delivery pizza compared to enjoy pizza in the restaurant, Nestle have the capability to satisfy those segments by provide frozen pizza.
However, since the percentage of customers still prefer takeout/delivery pizza, Nestle should ensure the price is competitive and give customer new experience of enjoying pizza.
Segmentation:
The shopper since they have tendency to try new products and use coupons during grocery shopping and the uninvolved that have lack of preparation to plan their