Nestle Corporation Case Study

4482 Words 18 Pages
Register to read the introduction… By the 1900’s and following World War II, Nestlé had merged with Anglo-Swiss Condensed Milk Company and maintained factories throughout the United States and Western Europe. Throughout the twentieth century, the corporation grew rapidly with the acquisitions of smaller companies such as Libby’s, Stouffers, and Jenny Craig. For this report, our firm is focusing on a branch of Nestlé’s food line located mainly in Australia. Nestlē’s Milo was launched in the 1930’s to give children a beverage full of nutrients during the worldwide depression. As a firm, we are looking to expand Milo’s market by bringing it to the United States where the demand for healthier food is dramatically rising. Although Milo is known overseas to be popular among children and adults, our focus is promoting a popular and well balanced drink to the maturing youth. This report gives reasoning and support to our belief that Milo has the potential to be an attractive product in the United States while having a strong market impact. Our studies stress the importance of distribution (place) and promotion to the success of our product. We will expand on ideas such as the competitive positioning of the company, marketing objectives, and the direction of the firm. We have high hopes for Milo and the Nestlé Corporation as a whole as our long term goals continue to be strived …show more content…
The company’s diversified offerings include nutritional supplements, frozen foods, chocolate, beverages and pet food. Pediasure and Ovaltine are two of Nestlé’s main competitors. The Nutritional Compass, a strategic business unit of Nestlé, provides consumers with nutritional information that is easier to comprehend than previous nutritional labels. With growing concern over the rapidly rising rates of obesity, consumers are now spending more time analyzing nutritional labels in search of healthier choices. Corporations must adapt their products and nutritional labels to meet the changing needs of health-conscious consumers in order to remain competitive. The comprehensive and easier to understand nutritional information developed by the Nutritional Compass differentiates Nestlé’s products from their competitors and provides a strategic advantage within the food and beverage market …show more content…
Because our product is segmented towards such a young age group, there is a fine line between what can be considered ethical. At Milo, we will try our best to follow the American Marketing Association’s Code of Ethics and stay true to our mission statement at

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