Nestle Corporate Responsibility Analysis

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Corporate responsibility has become one of the most important aspects in marketing, it is a very essential matter for the companies’ development and sustainability. Nestlé has used its corporate responsibility to be more responsible towards its stakeholders, the societies and the environments it does business in. as Nestlé is the biggest food and beverage company it tried to make a good image about its business, for instance selling healthy food, creating job opportunities, and creating shared value. Therefore Nestlé is being helpful for the societies not only by selling products but also by employing people and caring for them and for their families, this created a trust between the company and the employees moreover a trust between the company …show more content…
Such as it showed how caring it is towards the environment by creating a bio-degrable which is a substitutional to plastic packaging for manufactured products. Made out of renewable resources the bio-degrable decompose after contact with water within 3 months. Which has a positive impact on the environment and help saving the resources. Moreover the fact that nestle is working with specific farmers, it gives it not only the benefit of having good quality raw materials, but also assuring the farmers of having a dependable steading incomes especially those living in poor areas. http://www.nestle.com/media/newsandfeatures/kpmg-corporate-social-responsibility Nestlé’s approaches to corporate responsibility has helped the company in becoming one of the biggest and most trusted beverage companies across the world, and according to the KPMG’s survey of corporate responsibility, Nestlé is the best firm among the top tier of firms that have gone through the analyze. KPMG evaluated the goodness of reporting versus key criteria including the firm’s assessment and responses to …show more content…
The food labeling is represented as the guideline daily amount “GDA”, http://www.waitrose.com/home/inspiration/waitrose_lovelife/weight_loss/daily_guidelines.html which is generally a guide to the amount of calories, salt, suger, fat and saturates that should be followed to have a healthy and balanced diet. In order to make consumers make more aware choices, in 2006 Nestlé added the guideline daily amounts for adults in its products in EU area as an industry commitment, and this gave the consumers the chance to evaluate the products according to their daily diet. Also it should be considered that the amount needed for a healthy diet depends on the gender and the physical situation of the

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