Essay on Nestle Case Study

1109 Words Oct 11th, 2015 5 Pages
Nestle Case Study

Question 1: Analyze Nestlé using the competitive forces and value chain models. What challenges did Nestlé face?

Nestlé, shortly
Nestlé is the largest food and beverage company in the world. His turnover is around $70billions and nearly 250,000 employees all over the world.

Forces and Value Chain Model
His mains forces are principally that Nestlé try and do, to be the more adapted to his market, anywhere they implant a branch, they sell products, adapted to the local consumption!
Secondly, as a main force, is that they adapted themselves, however, they did a different approach for the adaptation, even they design new product for new market, they adapted already existent products in order to avoid some
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That can be explain by the fact that Nestlé didn’t necessarily believe in the concept of the global consumer (except Nescafe of which 100 million cup are served around the world each year).
However this strategy cost extra funds and caused issues between its branches all over the world. Thus this strategy was not appropriate for Nestlé’s business model because of the inefficient coordination in different countries which used an older resource planning system which prevent the development of the company.
When Nestlé realize that this system was not working, it decide to centralize the company’s operation : production, sale and marketing, finance… First, this new system, GLOBE, was not considered appropriate for Nestlé business model because of the particularity of each region’s culture and local market preferences and considered as too expensive. But, at the end of the implementation, this global system shows is efficiency working well with the firm budgeting and data streams allowing Nestlé to make savings in buy raw material, to have information available quicker and make better decisions. Now, Nestlé remains the leading food and beverage company in the word so its strategy is effective, centralized system was a good choice.

Question 3: What management, organization, and technology challenges did Nestlé have to deal with to standardize its business process and systems?

Several years

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