Nestle Bangladesh Case Study

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Register to read the introduction… • Internal …show more content…
To adapt with the new technology and machineries, the organization have introduced training program for the workforce. In addition, they also bring technicians from their other subsidiaries.

❑ Economy: Economy of the country is the most important demand of any business organization to be profitable. Inflationary adjustment of the product price, unemployment rate, buying pattern are determinant of the business growth of Nestle Bangladesh. As a result, Nestle Bangladesh always tries to cope up with the economy.

❑ Environment: Internal and external environment of the organization is the determinant of business success for Nestle Bangladesh. For internal environment, Nestle Bangladesh has successfully demonstrated its philosophy for working environment, production floor safety caution etc. Moreover, they have identified their threats and opportunities successfully so that they can win over any interventions in the market. They have gained competitive advantage in Bangladeshi market for their consumer products against their other competitors.

Future
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They may not need this for marketing their product but in order to get brilliant persons for the organization they have to go through this. There are some techniques that they can be used to make the corporate image more popular in the eyes of potential candidates. For example, they can organize talent programs like Battle of Minds from BAT, Seminars in different universities, sponsoring various programs of different universities and so on. In this way, the students of different universities will get to know that this time AST is doing some collaborative programs with their universities and when this will happen, they will be able to create a brand image in the minds of people.

Well, the justification behind this recommendation is that when the name of this company will gain popularity in the minds of the students, then they will have a trust for this company and therefore the willingness to work for this particular company will emerge from the heart of the students. Therefore, in the process the company will get talented persons in their organizations, which they need now for competing internationally.

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