Nestle Company Case Study

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Nestle company was owned by Heinrich Wrestle that he was born august at Germany. He was the eleventh of fourteen children of Johann Ulrich Matthias Nestle and Anna Maria. By 1960s, nestle is one of the biggest company with over 200 branches in the world. Nestle launched the world’s first instant coffee in 1938. After that Heinrich Wrestle were combined cow’s milk with wheat flour and sugar to produce a substitute of mother’s milk for those children’s who couldn’t accept breast feeding form their mothers. (history of nestle, 2012)Nestle company was the nutrition, health and wellness company in the world. The Nestle Company also become more famous in all countries and become one of the international company that growing faster.
Nestle become more growers company day by day. After few days the most confusing and in the long run is the “breast milk substitute infant formula”. Because of this matter, millions of people in all around the world turned up their heads towards nestle company. This is because several babies died in developing
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For example marketing of the baby formula come in many ways which include radio, newspaper, magazines and loudspeakers. (MEHREEN, 2013)Free samples of bottles, nipples and measuring spoons were given out for mothers for learn about the product formula. Nestle also take responsible to employed about 200 women workers in production and testing departments. Registered nurses also employed to work for checking and testing the formula of milks. Therefore October 1982, the WHO involved in this case and made some differences in nestle policy. (the WHO code of nestle case study, 2013) There are no sampling given to mothers, cannot use babies picture on labels, cannot advertising the products as general to public and limitations of supplies to those requested in writing and fulfil documents for breast milk

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