Nestle Executive Summary

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I. Nestlé
1. Introduction
The story begins in 1867, when Henri Nestlé built up a baby formula that saved a child's life and denoted the start of Nestlé's decades-old commitment to nutrition. For almost 150 years, they have extended around the world and built up a range of items intended to suit each taste, need and cultural preference. Their distinctive seal is perceived all around as a guarantee of value and healthfulness. Nutrition, quality and convenience remain the cornerstones of their products and even as they face the new century's difficulties, they feel it is their obligation to adapt to the changing needs of customers. Their obligation does not simply lie in idealizing the items they create at their R&D centers crossing four continents,
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The Nestlé company history
1866 – 1905
Their history starts in 1866, with the establishment of the Anglo-Swiss Condensed Milk Company. Henri Nestlé builds up a breakthrough infant food in 1867, and in 1905 the company he established merges with Anglo-Swiss, to frame what is presently known as the Nestlé Group. During this period urban areas develop and railroads and steamships cut down product costs, spurring international trade in consumer goods.
1905-1959
In 1905, Nestlé and Anglo Swiss has more than 20 modern offices, and starts utilizing subsidiariess to set up a business system that spans Africa, Asia, Latin America and Australia. As World War One approaches, the firm get points from the season of flourishing known as the Belle Époque or 'Excellent Age', and transforms into an overall dairy company. The flare-up of war in 1914 prompts expanded interest for consolidated milk and chocolate, yet a lack of crude materials and limits on cross-border hamper production for Nestlé and Anglo-Swiss. To take care of this issue, the organization procures processing facilities in the US and Australia, and before the end of the war it has 40 production lines. After the war military interest for canned milk decays, bringing about a crisis for Nestlé and Anglo-Swiss in 1921. The organization repairs, however is shaken again by the Wall Street Crash in 1929, which decreases buyer purchasing power. In any case, the period conveys numerous positives: the organization's administration corps
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Firstly, Make Choices: put assets behind the beliefs, items and classes that help them on adventure to Nutrition, Health and Wellness initiative, and to convey managed financial performance. Secondly, Grasp Opportunities: see the open door in change and trends, and make an interpretation of them into business opportunities. The third is Value What Consumers Value: all that is done is to make value for consumers and drive out waste. Fourth, Engage with Stakeholders: they need to be trusted by all buyers and partners as a veritable and dependable individual from the group. Fifth, Embrace Digital: develop the association with consumers through the developing e-trade channel and through constant real-time listening, engagement and dialog. Sixth is Win through People and Teams: they require the right individuals with the right capacities and effective leadership at all levels to connect with, engage and empower everybody to give their

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