When I was young I had this giant poster of Nelson Mandela in my room. He was my hero. Even though I did not completely understand him I listened to all his speeches. I just loved they way I felt when he spoke. I imitated his dancing, read books about him and memorised his parliament members. He was the president of South Africa at the time.
Although this was probably odd behaviour for a child my mother said that I was lucky to have the freedom to do this. When she was younger she also had a picture of Nelson Mandela. She had to keep it in a box underneath the dummy bottom of a draw, as it was illegal to have his picture. At that time, he was a prisoner in South Africa.
The polarity in the way my mother and I kept our respective pictures reflects …show more content…
The value of infiltrating these networks where people spend time and share interests and experiences with their communities is obvious. But increased interest and larger digital budgets are very often misguided in trying to connect with the consumer. The old model of buying placement and visibility or interrupting entertainment has been superimposed on the digital world. Advertising ensure searching is easier, communication is often and reminders are routine. While many brands scratch theirs heads when reading reports and thinking “I know digital is important, I spent all this money and I still don't know what these results mean”. This is largely because the results usually reflect consumers liking, sharing or joining brands at most. So if a brand starts trending or gains millions of likes - what does it mean in the really …show more content…
This is what makes them share, like and post. To defend your missteps and anticipate your next release. This is why people camp outside Apple stores or stand in the rain to watch a football game. They are more than a brand to their fans, they are brands which represent their fans. If you want to make a brand’s social media presence successful use social platforms to reflect its consumers not its offering.
Digital advertising like all things in life is a dynamic experience. You change with the world, you fail and hopefully you constantly improve. You will see more success adapting rather than resisting. It is about the joy of moving forward and the wonder of discovering your own strength. Then in moments of clarity, you find that the greatest value lies not in numbers gained or goals met but rather in service, sharing and the affection you earn. Despite what the pundits say the future remains undetermined and unpredictable. Sometimes a prisoner becomes a president.
One thing is for sure, whatever the next great shift is - like that picture of Nelson Mandela - it will be posted on my
Although this was probably odd behaviour for a child my mother said that I was lucky to have the freedom to do this. When she was younger she also had a picture of Nelson Mandela. She had to keep it in a box underneath the dummy bottom of a draw, as it was illegal to have his picture. At that time, he was a prisoner in South Africa.
The polarity in the way my mother and I kept our respective pictures reflects …show more content…
The value of infiltrating these networks where people spend time and share interests and experiences with their communities is obvious. But increased interest and larger digital budgets are very often misguided in trying to connect with the consumer. The old model of buying placement and visibility or interrupting entertainment has been superimposed on the digital world. Advertising ensure searching is easier, communication is often and reminders are routine. While many brands scratch theirs heads when reading reports and thinking “I know digital is important, I spent all this money and I still don't know what these results mean”. This is largely because the results usually reflect consumers liking, sharing or joining brands at most. So if a brand starts trending or gains millions of likes - what does it mean in the really …show more content…
This is what makes them share, like and post. To defend your missteps and anticipate your next release. This is why people camp outside Apple stores or stand in the rain to watch a football game. They are more than a brand to their fans, they are brands which represent their fans. If you want to make a brand’s social media presence successful use social platforms to reflect its consumers not its offering.
Digital advertising like all things in life is a dynamic experience. You change with the world, you fail and hopefully you constantly improve. You will see more success adapting rather than resisting. It is about the joy of moving forward and the wonder of discovering your own strength. Then in moments of clarity, you find that the greatest value lies not in numbers gained or goals met but rather in service, sharing and the affection you earn. Despite what the pundits say the future remains undetermined and unpredictable. Sometimes a prisoner becomes a president.
One thing is for sure, whatever the next great shift is - like that picture of Nelson Mandela - it will be posted on my