Essay On Normalisation Of Media

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Negative Normalisation in Media and Society

As a nation, we are subjected to different forms of media, all of which can be viewed as positive or negative. Every day we see some sort of advertisement that is unnecessary in the way it is selling brands which majority of the time can be brought down to the over sexualisation of the model, which can be a woman or a man, hired to showcase the product. We see violence in the media, either in a movie or in advertisements for new games and most of all every single person day in, day out, is judged on how they look by everyone they meet. While this is happening, there are impressionable young children observing this happening to the people around them. Whilst teenagers are experiencing being scrutinized
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In both society and media, the use of violence, whether it be violent games or violent phrases said by people on TV or in real life, are an everyday occurrence. The normalisation of violence has shockingly increased over the years and now whenever we see violence on our TV the average reaction is to laugh or be completely oblivious to it due to it being such a normal part of everyday life.
This quote from psychologist Craig A. Anderson “Exposure to violent video games is a causal risk factor for increased aggressive behaviour, aggressive cognition, and aggressive affect and for decreased empathy and pro social behaviour.” Show us that violence in media does have a very serious effect on teenagers. This effect can be subtle and may go unrecognised until very obvious.
An argument could be mad that they are just games or its just phrases but these things normalise how people view violence and the normalisation deludes people to believing that games and phrases do not play a part in how

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