For generations, the Nintendo Company has gifted people off all ages with countless memories in the world of video games. Through games such as Mario, Pokémon, and The Legend of Zelda, which are three of the most popular titles of all time. Nintendo has continuously revolutionized the way video games have been developed through handheld and stationary consoles. Their impact on video games has never been more apparent than it has been in the past decade. Nintendo’s recent impact started with the release of the Nintendo Wii in the fall of 2006. This console gave players the ability to play games using the movements of their bodies, and allowed games from their prior console to still be played. Nintendo continued adapting to the advancement of
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From the consumer’s prospective most people, myself included, were intrigued by the announcement and the concept Nintendo presented. Adding to the concept itself, Nintendo also revealed that a new Legend of Zelda game would be released alongside the console. A fan favorite title would without a doubt increase the demand for the system. However, on the flip side, the markets reacted negatively with a drop of 5.75% (Business Insider) in the stock price of Nintendo. This negative reaction should have been expected to do the lackluster success of the Wii U. Most fans of the system became distant towards the Wii U for one major flaw. A consumer could only play on the system’s mini screen within a certain distance from the console, which was only about fifteen …show more content…
Arguably the biggest event to happen in gaming in 2016 was the release of Pokémon Go, a mobile game bringing Pokémon onto smart phones. Pokémon Go is interesting because Nintendo was not the brains behind the game. Niantic is the main developer and has the most to gain from the success of the game from a profit perspective. However, the other two companies involved in the development of Pokémon Go were Nintendo and The Pokémon Company, which is partially owned by Nintendo. One interesting aspect to note is that the change in stock price Nintendo had during July of 2016. During the initial release of the game, “company shares surged by more than 120%, adding $23 billion to Nintendo (NTDOF)'s market value.” (CNN Money) That is a major increase in stock price, however with the announcement that the profit received from Pokémon Go would not be directly attributable to Nintendo and only slightly their bottom line, their stock price dropped back down to an increase of 60% at the end of the July (CNN Money). Nintendo also released Mario Run, a mobile game of their own that also a very positive initial release and continues to see downloads and in game purchases on the app
From the consumer’s prospective most people, myself included, were intrigued by the announcement and the concept Nintendo presented. Adding to the concept itself, Nintendo also revealed that a new Legend of Zelda game would be released alongside the console. A fan favorite title would without a doubt increase the demand for the system. However, on the flip side, the markets reacted negatively with a drop of 5.75% (Business Insider) in the stock price of Nintendo. This negative reaction should have been expected to do the lackluster success of the Wii U. Most fans of the system became distant towards the Wii U for one major flaw. A consumer could only play on the system’s mini screen within a certain distance from the console, which was only about fifteen …show more content…
Arguably the biggest event to happen in gaming in 2016 was the release of Pokémon Go, a mobile game bringing Pokémon onto smart phones. Pokémon Go is interesting because Nintendo was not the brains behind the game. Niantic is the main developer and has the most to gain from the success of the game from a profit perspective. However, the other two companies involved in the development of Pokémon Go were Nintendo and The Pokémon Company, which is partially owned by Nintendo. One interesting aspect to note is that the change in stock price Nintendo had during July of 2016. During the initial release of the game, “company shares surged by more than 120%, adding $23 billion to Nintendo (NTDOF)'s market value.” (CNN Money) That is a major increase in stock price, however with the announcement that the profit received from Pokémon Go would not be directly attributable to Nintendo and only slightly their bottom line, their stock price dropped back down to an increase of 60% at the end of the July (CNN Money). Nintendo also released Mario Run, a mobile game of their own that also a very positive initial release and continues to see downloads and in game purchases on the app